585-353-7034 JJC@JamieCassata.com

Cassata’s Copy Science Blog

Elite Marketers Love This “Trick”

I know a marketer who uses Facebook ads linking to an appointment scheduler, and guess what? The schedule is always pre-booked.  Why would he do such a dishonest and seemingly ineffective thing, you ask? Because of the principle of scarcity. Look, he gets the email...

Is Your Copy Making People Dumber?

I'm going to make this a quick one today, as my cat Lilly is literally clawing for attention and crawling on my keyboard. zzzzzzzzzzzz Is your copy making people dumber? That's right--your copy might actually be killing your prospect's brain cells! The late...

The Science of Why People Buy

One of the most essential texts for anyone who needs to convince others for a living is David Hoffeld's book The Science of Selling. If you haven't read it, here's a quick summary: The selling process should mirror the way our brains actually buy. Fortunately, we have...

Try Using This Word in Your Copy

I just watched a video in which a neuroscientist, Anil Seth, claims that consciousness is largely an illusion. I don't know the extent to which this outrageous claim is true, and I'll spare you the specifics ... but I do know that our mind, to some extent, experiences...