585-353-7034 JJC@JamieCassata.com
What your customers are really thinking

What your customers are really thinking

Crazy as it sounds, your customers see things that aren’t really there. No, really. In fact, so do you …and I … and everyone else. Here’s what I mean: The traditional model of vision is that data enters the eyes … and the brain processes...
A Quick Way to Beat Writer’s Block

A Quick Way to Beat Writer’s Block

Let’s face it: sometimes writing sucks, and we’d rather be doing something–anything–else. Or we just don’t know what to write. So what do we do? We either a) procrastinate, b) outsource it, or c) “white-knuckle” it (use...
Is Brand Awareness Overhyped?

Is Brand Awareness Overhyped?

Companies spend approximately a gazillion dollars a year on brand awareness campaigns to influence how their organizations are perceived and whether people will remember them. The idea behind this is… shape the perception… stir the memory… and maybe...