I’m going to make this a quick one today, as my cat Lilly is literally clawing for attention and crawling on my keyboard. zzzzzzzzzzzz
Is your copy making people dumber?
That’s right–your copy might actually be killing your prospect’s brain cells!
The late Neurobiologist Dr. Lawrence Katz studied and wrote extensively about natural growth factors in the brain known as neurotrophins. Long story short … seeking novelty, i.e., new, stimulating experiences, is a natural part of keeping the brain young, healthy, and alive.
But run-of-the-mill experiences, habits, and yes … marketing copy … can have the opposite effect: they can inhibit brain cell growth.
What’s one thing you or your copywriters can include in your copy this week that will JOLT your prospects and give them the novelty their brains crave?