by Jamie Cassata | Dec 31, 2015 | Blog, direct response copywriting
As a direct response copywriter and/or marketer, when there’s a question as to what to do … “Should I write a letter or make a phone call?” … “Should I cold email, or I should I cold call?” … “Should I write this headline or...
by Jamie Cassata | Dec 31, 2015 | Blog
The way to get attention in your direct response emails, ads, social media posts, and so on —even in your speech—is a killer headline (direct response copywriters are big into headlines for a reason). A headline grabs attention by Conveying a primary benefit … or...
