585-353-7034 JJC@JamieCassata.com
Test, Don’t Agonize

Test, Don’t Agonize

As a direct response copywriter and/or marketer, when there’s a question as to what to do … “Should I write a letter or make a phone call?” … “Should I cold email, or I should I cold call?” … “Should I write this headline or...
How to Write a Killer Headline

How to Write a Killer Headline

The way to get attention in your direct response emails, ads, social media posts, and so on —even in your speech—is a killer headline (direct response copywriters are big into headlines for a reason). A headline grabs attention by Conveying a primary benefit … or...