585-353-7034 JJC@JamieCassata.com
The Science of Why People Buy

The Science of Why People Buy

One of the most essential texts for anyone who needs to convince others for a living (especially direct response copywriters) is David Hoffeld’s book The Science of Selling. If you haven’t read it, here’s a quick summary: The selling process should...
Try Using This Word in Your Copy

Try Using This Word in Your Copy

From: Jamie Cassata–direct response copywriter. I just watched a video in which a neuroscientist, Anil Seth, claims that consciousness is largely an illusion. I don’t know the extent to which this outrageous claim is true, and I’ll spare you the...