585-353-7034 JJC@JamieCassata.com
How to Dope Up Your Reader. Legally.

How to Dope Up Your Reader. Legally.

Jamie Cassata, direct response copywriter here. The brain hates uncertainty. The brain craves certainty. That thesis is at the heart of David DiSalvo’s book What Makes Your Brain Happy and Why You Should Do the Opposite, in which he makes the case that the brain...
How to Rock Facebook Ads

How to Rock Facebook Ads

Average advertising results on Facebook are abysmal. And as a direct response copywriter, I’m struggling to understand why.  The average click through rate (CTR) is 0.90%, according to WordStream. And the average cost per click (CPC) is $1.72. The average cost...