by Jamie Cassata | Jan 17, 2018 | Blog, direct response copywriting
I’m a direct response copywriter in the peculiar situation of having a background in philosophy. And I’ve wracked my brains at times trying to figure out exactly how philosophy and direct response copywriting cross paths, if ever. Then I hit upon this...
by Jamie Cassata | Jan 3, 2018 | Blog, direct response copywriting
When I was in a doctoral program, I wrote logically. Then, as a direct response copywriter, I had to learn to write emotionally. Now, as a bit of a better direct response copywriter, I write emotionally logically. This is a legitimate “insider” secret in...