I’m jamie cassata
I’ve had my fair share of challenges in life, as we all have. I never met my father and was raised by my mother and grandmother. A loving Italian-American family from Rochester, New York. From the early days of my childhood, words were a world of comfort and stimulation to me–especially books. More than once I was caught smuggling Stephen King books into my grammar school classrooms. But I didn’t care … school was boring. When I cared to go to school (which wasn’t often) I had to do something to pass the time.
Writing, too, was a passion of mine. At 10, when one of my rock idols, Kurt Cobain, committed suicide, I wrote his biography–which I read proudly to my family. I also wrote a short novel. Dead Silence. Or was it Deadly Silence? I don’t remember which. It was written on yellow lined paper and met its doom amidst the dusty wetness of my family’s basement.
After the lonely years of middle school and high school, I attended Finger Lakes Community College (FLCC). In my first year, my English professor wrote on a speech-writing paper of mine in red ink, “Whatever you do, write!” That short comment would have broad effects on my life.
I was always writing and was the editor of a newspaper at FLCC. I transferred to SUNY Geneseo to study philosophy. Solving the “big questions” became my overriding concern in life. I earned master’s degrees in theology and philosophy, then a full scholarship and stipend for a philosophy PhD program in Houston.
But then it happened … I discovered the dark side.
I discovered direct response copywriting.
And everything changed. I left my philosophy PhD program and started a copywriting business. Some would say I betrayed the “love of wisdom” for the love of power–or that I “fell from grace.”
And they’d be right.
The power of compelling a click … or a lead or sale … was intoxicating to me. I had been used to writing obscure, logic-dominated screeds. Now, I was learning how to grab the emotions and sell.
I began studying Bob Bly, John Carlton, Dan Kennedy, Gary Halbert, and many other direct response copywriters to learn the craft. I invested in John Carlton’s Simple Writing System. I wrote content for Bob Bly.
I’m now a direct response copywriter, helping clients across the country promote their business and sell their products and services. I’m also a content creator and ghostwriter.
I’ve written direct response copy and content for clients across the country, in various industries. Higher education. Real estate. Insurance. Marketing. High tech. Information products. And more.
Call or email me: 585-353-7034. JJC@Jamiecassata.com. Or fill out the contact form below.