Bio

I’ve had my fair share of challenges in life, as we all have. I never met my father and was raised by my mother and grandmother. A loving Roman Catholic and Italian-American family from Rochester, New York. From the early days of my childhood, words were a world of comfort and stimulation to me–especially books. More than once I was caught smuggling Stephen King books into my grammar school classrooms. But I didn’t care … school was boring. When I cared to go to school (which wasn’t often) I had to do something to pass the time.

Writing, too, was a passion of mine. At 10, when one of my rock idols Kurt Cobain committed suicide, I wrote his biography and read it proudly to my family. I also wrote a short novel. Dead Silence. Or was it Deadly Silence? I don’t remember which. It was written on yellow lined paper–and met its doom amidst the dusty wetness of my family’s basement.

After the lonely years of middle school and high school, I attended Finger Lakes Community College (FLCC). In my first year, my English professor wrote on a speech-writing paper of mine in red ink, “Whatever you do, write!” That short comment would have broad effects on my life.

I was always writing–and was even editor of a newspaper at FLCC. I transferred to SUNY Geneseo to study philosophy. Solving the “big questions” became my overriding concern in life. I earned master’s degrees in theology and philosophy–earning a full scholarship and stipend to attend a philosophy PhD program in Houston.

But then it happened … I discovered the dark side

I discovered direct response copywriting.

And everything changed. I left my philosophy PhD program and started a copywriting business. Some would say I betrayed the “love of wisdom” for the love of power–or that I “fell from grace.”

And they’d be right.

The power of compelling a read … or a click … or a sale … was intoxicating to me. I was used to writing obscure, logic-dominated screeds. Now, I was learning how to grab the emotions.

I began studying Bob Bly, John Carlton, Dan Kennedy, Gary Halbert, and many other direct response copywriters to learn the craft. I invested in John Carlton’s Simple Writing System. I wrote under vet copywriter Tony Policci.

I’m now a direct response copywriter, helping clients across the country to promote their business and sell their products and services. I’m also a content creator and ghostwriter.

Click here to contact me. Or call or email me: 585-353-7034. JJC@Jamiecassata.com

I’ve written direct response copy and content for clients across the country, in various industries. Higher education. Real estate. Insurance. Marketing. High tech. Information products. And more.

Clients include:

  • Copywriting legend Bob Bly

“There’s a significant difference between a writer who can string some clever sentences together—and one who can write content strategically (with your audience in mind). Jamie Cassata is a standout writer. I highly recommend him.”

Bob Bly

author of 80+ books and named by McGraw-Hill, "America's Top Copywriter"

  • Infinity Direct
  • Sacred Heart University
  • Cardinal Stritch University
  • Lycoming College
  • UC Hastings College of the Law
  • Zammo Digital Marketing

And many more!

As a direct response copywriter and content creator, here are some of the services I provide:

  • Direct response copywriting
  • Sales letters
  • Landing pages
  • PPC ads
  • Press releases
  • Blog posts
  • Ghostwriting
  • Website copy
  • Taglines
  • Consulting
  • Ad copywriting
  • Alumni profiles
  • Articles
  • Higher education writing

I also am a(n):

  • Freelance copywriter
  • Advertising writer
  • Content strategist
  • Digital marketer
  • Higher education writer

Click here to contact me. Or call or email me: 585-353-7034. JJC@Jamiecassata.com.