I’ve had my fair share of challenges in life, as we all have. I never met my father and was raised by my mother and grandmother. A loving Roman Catholic and Italian-American family from Rochester, New York. From the early days of my childhood, words were a world of comfort and stimulation to me–especially books. More than once I was caught smuggling Stephen King books into my grammar school classrooms. But I didn’t care … school was boring. When I cared to go to school (which wasn’t often) I had to do something to pass the time.
Writing, too, was a passion of mine. At 10, when one of my rock idols Kurt Cobain committed suicide, I wrote his biography and read it proudly to my family. I also wrote a short novel. Dead Silence. Or was it Deadly Silence? I don’t remember which. It was written on yellow lined paper–and met its doom amidst the dusty wetness of my family’s basement.
After the lonely years of middle school and high school, I attended Finger Lakes Community College (FLCC). In my first year, my English professor wrote on a speech-writing paper of mine in red ink, “Whatever you do, write!” That short comment would have broad effects on my life.
I was always writing–and was even editor of a newspaper at FLCC. I transferred to SUNY Geneseo to study philosophy. Solving the “big questions” became my overriding concern in life. I earned master’s degrees in theology and philosophy–earning a full scholarship and stipend to attend a philosophy PhD program in Houston.
But then it happened … I discovered the dark side.
I discovered direct response copywriting.
And everything changed. I left my philosophy PhD program and started a copywriting business. Some would say I betrayed the “love of wisdom” for the love of power–or that I “fell from grace.”
And they’d be right.
The power of compelling a read … or a click … or a sale … was intoxicating to me. I was used to writing obscure, logic-dominated screeds. Now, I was learning how to grab the emotions.
I began studying Bob Bly, John Carlton, Dan Kennedy, Gary Halbert, and many other direct response copywriters to learn the craft. I invested in John Carlton’s Simple Writing System. I wrote under vet copywriter Tony Policci.
I’m now a direct response copywriter, helping clients across the country to promote their business and sell their products and services. I’m also a content creator and ghostwriter.
Click here to contact me. Or call or email me: 585-353-7034. JJC@Jamiecassata.com
I’ve written direct response copy and content for clients across the country, in various industries. Higher education. Real estate. Insurance. Marketing. High tech. Information products. And more.
- Copywriting legend Bob Bly
“There’s a significant difference between a writer who can string some clever sentences together—and one who can write content strategically (with your audience in mind). Jamie Cassata is a standout writer. I highly recommend him.”Bob Bly
- Infinity Direct
- Sacred Heart University
- Cardinal Stritch University
- Lycoming College
- UC Hastings College of the Law
- Zammo Digital Marketing
And many more!
As a direct response copywriter and content creator, here are some of the services I provide:
- Direct response copywriting
- Sales letters
- Landing pages
- PPC ads
- Press releases
- Blog posts
- Website copy
- Ad copywriting
- Alumni profiles
- Higher education writing
I also am a(n):
- Freelance copywriter
- Advertising writer
- Content strategist
- Digital marketer
- Higher education writer
Click here to contact me. Or call or email me: 585-353-7034. JJC@Jamiecassata.com.