Mission Statement

As a direct response copywriter, I help you promote your business and sell your products or services. I believe in using proven direct response copywriting strategies to that purpose. I also believe strongly in doing what I say I’m going to do, when I say I’m going to do it.

I abhor flakiness. It’s a matter of personal pride for me to always follow through on professional promises. And I expect the same from my clients. In this way, everyone is better off–copywriter, client, and customer.

While I cannot guarantee results (as any reputable direct response copywriter will admit), I promise to use science-based, direct response copywriting strategies that are most conducive to results.

Warning: thou must TEST. I believe the most intelligent approach is to test and adjust. And then test and adjust again.