Ever read some fancy copy and go, “Huh?”
The copywriter has obstructed the meaning by trying to seem creative and artsy.
Truth is, smart audiences hate this.
… Smart copy reaches out and grabs the audience in clear, conversational language they can understand and relate to.
All I care about is You, the audience. And the audience of my clients.
I’m not here to look fancy or win awards. I’m here to connect with your audience and accomplish your objective …
whether that’s to
get clicks …
drive traffic to your site …
boost engagement …
sell your product or service …
provide awesome content …
promote your company …
or just tell a darn good story.
My freelance copywriting services include …
…to sell your product or service
Landing Pages or Sales Letters
…to increase your conversion rates
Social Media Posts
…to engage your fans and build your list
…to attract traffic with fresh, informative content
…to announce news regarding your business
…to enhance your web presence
…to describe the features and benefits of your product or service
…to assess and improve copy
and Custom Solutions
…for exactly what you need
Serving Rochester, NY and beyond
My clients include …
Here are some of my copywriting samples. Click the image to enlarge, and then click to zoom (double-click on mobile). Just hit “back” in your browser to return to this page.
Here’s what people are saying about me:
Here are some questions you may have for me:
“HOW MUCH DO YOU CHARGE?”
I charge by the project. The estimate will depend upon the complexity of the project, number of sources, amount of research, and value of the project.
Flat project fees make the most sense for both copywriter and client. Charging by the word doesn’t make sense in most cases, since one of the primary duties of a copywriter is to write concisely. So charging by the word leads to “fluff.” And charging by time doesn’t make sense because it rewards inefficiency. Plus, because freelance copywriters typically work off-site, there’s no realistic way of tracking their time.
In addition to offering flat project fees, I also offer retainer agreements for clients with large output who would like to save money.
Please fill out this form to receive a free estimate for your project.
“DO YOU REQUIRE AN UPFRONT DEPOSIT?”
Yes, I require a 50% upfront deposit before work begins, with the remaining 50% due upon delivery of approved copy. The half upfront deposit is a show of good faith between copywriter and client that leads to a more amicable business relationship.
“HOW LONG WILL IT TAKE?”
Generally, you can expect to receive your copy within two weeks. Though I do offer rush delivery for an extra fee. It also depends on how booked I am at that particular time.
“ARE REVISIONS INCLUDED IN THE ESTIMATE?”
Yes, two rounds of revision are included in the estimate. Additional revisions would incur an extra charge.
“DO YOU HAVE EXPERIENCE IN MY INDUSTRY?”
I may. Though part of my job is to get up to speed quickly with a particular industry. My background in research has prepared me for this.
And often a company stands to benefit from a fresh “outsider” perspective. It can invigorate a company and help them connect better with their customers and clients.
“WHAT IS YOUR BACKGROUND?”
I was born in California–raised in Rochester. I earned a bachelor’s degree in philosophy from SUNY Geneseo. 3.6 cumulative undergraduate GPA. If you want to know the practical purpose of philosophy, I can tell you: it taught me how to think. And I don’t know if there’s a transferable skill better than that. Truth be told, I scored higher than 98 percent of GRE test takers in Verbal Reasoning. Immodest but true (but see, modesty and marketing don’t jibe).
I went on to get two master’s degrees, in theology and in philosophy. And there was that 46-page research thesis I defended on the hot seat. The subject? Reconciling divine providence with human free will. In English and Latin. You know, real Saturday night “fun” stuff.
I began working as a writing consultant while in grad school and got published along the way. I thought I wanted to be a professor. Turns out I really wanted to be a professional writer. I saw how much I loved to persuade with the written word. A professor in college had written on one of my papers, “Whatever you do, write!” That always stayed in the back of my mind.
I realized the possibility of freelance commercial writing as opposed to the “purist” route. I studied many of the greats, including Dan Kennedy, John Carlton, and Bob Bly–and learned to write as a copywriter. And so here I am, writing for companies who depend on great copy.
“WHY SHOULD I CHOOSE YOU, AS OPPOSED TO ANOTHER FREELANCE COPYWRITER?”
Although there are good freelance copywriters out there, many are “bargain-basement” writers churning out inferior-quality work for pennies. Many have “ad-agency-itis” and try to make the copy so clever they miss their audience entirely. Others are unreliable. Still others don’t understand salesmanship in print. They may be able to write in a journalistic fashion (articles and so forth), but they don’t understand “direct response” principles that compel people to click, read, and buy.
In fact, few copywriters understand the basics of direct response: capturing and holding attention, igniting desire, creating urgency, asking for the order, and so on.
I’d invite you to check out some other freelance copywriters and look closely at their sales ability. How do they sell you on their services?
Subscribe to my free e-newsletter for killer copywriting strategies you can use in your promotions, and get a FREE e-version of my book The Copywriting Primer!
I take your privacy seriously and would never share your info
Copywriter / Consultant