Jamie Cassata

Freelance Copywriter and Consultant

Services
HERE ARE SOME OF THE SERVICES I OFFER

A variety of copywriting services
to achieve your objectives

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About me

Leave it to a philosopher
to write all-powerful sales arguments

“Whatever you do, write!”

wrote the beautiful, blond English professor on a speechwriting paper of mine. That short comment would take on broad significance in my life.

Nearly 10 years of academic writing

I studied philosophy at SUNY Geneseo. If you want to know the practical purpose of philosophy, I can tell you: it taught me how to think. And I don’t know if there’s a transferable skill better than that. Truth be told, I scored higher than 98 percent of GRE test takers in Verbal Reasoning.

I went on to get two master’s degrees, in theology and in philosophy. And there was that 46-page research thesis I defended on the hot seat. The subject? Reconciling divine providence with human free will. In English and Latin. You know, real Saturday night “fun” stuff.

From academic writing to commercial writing

I began working as a writing consultant while in grad school and got published along the way. I thought I wanted to be a professor. Turns out I really wanted to be a professional writer. That little comment from my English professor rang through my head: “Whatever you do, write!” Writing was all I really wanted to do all along.

I saw how much I loved to persuade with the written word. I realized the possibility of freelance commercial writing as opposed to the “purist” route—and learned to write as a copywriter.

My nearly 10 years of experience with research and argumentative papers helped prepare me for the researched persuasion I now employ in copywriting. And studying the greats—Bob Bly, Dan Kennedy, John Carlton, and others—has schooled me.

How I can help you

I can help you communicate and persuade in your written materials to achieve your objectives—whatever they may be. Key to communicating and persuading is understanding. To clarify your goals and project parameters, I begin all my copywriting with extensive research into…

1) Audience
2) Features/Benefits
3) The Unique Selling Proposition (USP)

With this understanding I write smart, strategic copy to achieve your objectives.

Blog
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  • Advertising Advertising
  • Consumers Consumers
  • Direct Mail Direct Mail
  • Direct Marketing Direct Marketing
  • Email Email
  • Enrollment Enrollment
  • Insights Insights
  • Neuromarketing Neuromarketing
  • Strategy Strategy
  • Time Management Time Management
Contact
Phone: 585-353-7034. Email: JJC@JamieCassata.com

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