Truth is, you need writers who are “kids” themselves.
Young people often defy the conventional wisdom of admissions officers. Take, for instance, the fact that approximately 30% of admissions officers think that social media is the most effective form of communication with teens—while only 4% of teens think so.
Take communication from colleges teens had heard of but not considered: only 12% of admissions officers think mail is the most effective form of communication—while 51% of students think so. Here, again, admissions officers aren’t “getting it.”
Now think about the ramifications of this kind of disconnect when it comes to the communications themselves.
You absolutely need writers who can connect with that age level, who know the trends, and who speak the language. You need more than “good copy.” Just as importantly, you need a voice like theirs. And this cannot be faked.
 “Mythbusting Admissions,” by Gil Rogers and Michael Stoner, published by Chegg and mStoner, Inc., December 2015.