Jamie Cassata Copywriter Consultant Rochester NY


 There’s a Difference Between a
“Clever” Copywriter and a Smart One

     The difference comes down to … Does the copywriter obstruct meaning by trying to be clever?
… or does the copywriter reach out and grab the audience in clear language they can understand?

     All I care about is You, the audience. And the audience of my clients.

     In fact, I’m proud to say I’ve won zero awards.

Nothing artsy-fartsy here.

     I’m not here to look fancy. I’m here to connect with your audience and accomplish your objective …

whether that’s to

get clicks

drive traffic to your site

boost engagement

sell your product or service

provide awesome content

promote your company

or just tell a darn good story.

Jamie’s Facebook Ad Performed 8700% Better
Than a Major Marketing Firm!

Check out this 10.45% Click-Through Rate at only 7 cents a click
and a conversion rate hovering between 5% and 11%

split 8-19 cggg - Copy(click to enlarge and hit “back” to return)

Compare that to the average from Wordstream:

twitter-vs-facebook-ctr - Copy

My ad performed 8700% better at only 14% the cost!


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     My services include …

…to sell your product or service

Social Media Posts
…to engage your fans and build your list

Blog Posts
…to attract traffic with fresh, informative content

Press Releases
…to announce news regarding your business

Website Copy
…to enhance your web presence

…to describe the features and benefits of your product or service

and Custom Solutions
…for whatever you need.


     My clients include …










     Here are some of my samples. Click the image to enlarge, and then click to zoom (double-click on mobile). Just hit “back” in your browser to return to this page.


Press Releases


Press Release - ESL - Jamie CassataSacred Heart University
African ESL Program


Kieran McGirl StorySacred Heart University
NESN’s Next Producer


Blog Posts


Cardinal Stritch University
Tips for Dealing with “College-Choosing” Stress


Cardinal Stritch - Improve my businessCardinal Stritch University
How Can Going Back to School Improve My Business?


Website Copy


SpexSpex Precision Machine Technologies


Petros-Investments-CopyPetros Investments


Social Media


maria catig profile fbUC Hastings College of the Law
UC Hastings Staff Who “Bring the Awesome” Profile




Engagement 1st Ad 5-26-16 - CopyFacebook Ad
Results with Engagement (5.22% Click-Through Rate)


split 8-19 cgggFacebook Ad
Results (10.45% Click-Through at 7 Cents a Click)


Magazine Articles


Catholic Facebooking Jan-Feb 2012The Catholic Answer
Catholic Facebooking


To Know God - November-December 2013The Catholic Answer
To Know God


Academic Writing

Thesis-page-001Master’s Thesis
Praedeterminata et Ordinata

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     Here’s what people are saying about me:

“Jamie was very easy to work with and I’m glad he was able to get up and running as soon as we had the accounting approval. His articles have helped boost our impressions on our blog site – http://go.stritch.edu – and we look forward to working with him again in the future!”
– Ken Cutts
Director of University Marketing
Cardinal Stritch University


“I have received some compliments on your recent article. Nice job.”
– Matthew Bunson
Senior Correspondent
Our Sunday Visitor


“Jamie was great to work with. He understood the assignments/topics we gave him for blog posts and provided us with easy-to-read, understandable, fun content. He has a great voice within his written work…While working with Jamie, the entire process was clean, simple and straight to the point.”
– Kat Wetherbee
Graphic Designer
Cardinal Stritch University


“Jamie Cassata did an excellent job of assisting me in preparing the copy for my website.  He helped make it clear and concise, instead of convoluted and verbose as it was previously.  He takes his training very seriously and is constantly reading and studying to keep his copywriting and overall business knowledge at the absolute apex.  I would highly recommend him for all your copywriting needs.  His copywriting is great.”
– Greg G.
Real Estate Investor
(St. Petersburg, FL)


“Great job on this! I will definitely be sending you more work.”
– Deb Noack
Director of Communications
Sacred Heart University


“This looks good. It appears that you have a good understanding of what Spex is!”
– Helen Lombardo
VP of Operations


“A good writer is able to convey a vivid picture of someone’s feelings – and you did just that!
I would like to thank you for the wonderful profile you wrote about me.  I feel so honored to be spotlighted by the best!
Overflowing with gratitude,
– Maria Catig
Accounts Receivable Accountant
UC Hastings College of the Law

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Or if you don’t need copy right now … subscribe to my free e-newsletter for killer copywriting strategies you can use in your promotions to increase your revenue and enhance your company image!

I take your privacy seriously and would never share your email with a third party