585-353-7034 [email protected]
Jamie Cassata Copywriter
As seen on

100+ Brands, Millions in Revenue

Here are a few of my big wins…

💰I wrote the winning sales page for multimillion-dollar product Instaflex Pain Cream (still unbeaten years later)

💰My copy led to over 797K in 7 days for a health and wellness company

💰A single email generated $42,529 in just 24 hours (product launch)

💰I helped double a fitness company’s year-over-year growth from 2018 to 2020

💰I improved Kids Academy’s home page conversion by 24%, email open rates by 66%, and email click rates by  43% (Kids Academy is one of the best-selling educational apps for kids, with 30 million users worldwide)

Here are a few emails from clients and other proof elements…

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client email
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I’m an experienced copywriter who’s written for over 100 brands, including…

Great Copy Is the Difference-Maker!

You have to “make ’em an offer they can’t refuse,” using proven principles, capiche?

I’m a direct response copywriter who uses proven, time-tested techniques to generate immediate response from your readers. Opens, clicks, signups, and conversions.

If you need a copywriter who knows how to persuade readers to take the next step in the buyer’s journey … from “never heard of the product/service” … to lead … to customer and repeat customer … then contact me.

I specialize in copywriting for sales pages, ads, emails, and other “results-oriented” copy.

I can also write copy that informs the reader about your offerings in a clear, concise, compelling way–whether your intent is to sell, to appeal to investors, or to explain a complex subject in language your reader can understand.

High-quality content, too!

If you’re looking for an experienced copywriter, then email me right now for a free consultation at no obligation:
[email protected]
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Here are some testimonials…

“Jamie Cassata is a standout writer”

“There’s a significant difference between a writer who can string some clever sentences together—and one who can write content strategically (with your audience in mind). Jamie Cassata is a standout writer. I highly recommend him.”

Bob Bly

Legendary Copywriter, Author of 90+ Books

77 Conversions in 3 Weeks for a Highly Specialized Product

“77 conversions in about 3 weeks! One of his ads currently has the lowest cost-per-conversion among all the previous ads for this product. And these click through rates are through the roof! I just don’t find these kinds of numbers among ordinary copywriters. Jamie’s a talented, innovative ad writer who knows what he’s doing.”

Aaron Zakowski

Owner, Zammo Digital Marketing

4X Improvement!

I am beyond thrilled with Jamie’s work. He provides honest and thoughtful copy and takes his time to research the audience and objectives. I have hired Jamie to write a number of email sequences – all of which have been fabulous. Our open rates and click-through rates all improved tremendously – in some cases more than 4X! Make the investment in a great copywriter like Jamie.

Kyle Kittleson

Host, MedCircle

“Gets health and wellness copy”

“If Jamie says it’s gonna be in your inbox by Friday, it’s gonna be in your inbox by Friday. He’s reliable, and he ‘gets’ health and wellness copy. Book him.”

Charles C. Weller

Founder/CEO, Ground-Based Nutrition

Creative Ideas. Awesome Copy.

“Jamie goes above and beyond to make sure the client is 100% satisfied with the project. He generates creative ideas to solve problems and produces awesome copy.”

Brandon Keel

Creative Director, Adaptive Health

“I call on him again and again”

“I can always depend on Jamie to produce great copy, saving me time and energy. That’s why I call on him again and again.”

Deb Noack

Communications Director, Sacred Heart University

“When it comes to selling with the written word, listen to him.”

“I came up in the era of selling on the phone and door knocking. And I’ve found success in those areas but was never a big believer in selling via written communications, like email. Until Jamie took me to the next level. When it comes to selling with the written word, listen to him and apply immediately. He knows his craft up and down.”

Rich Auble

Account Executive, Smart Inside Sales

“Very easy to work with”

“Jamie was very easy to work with. His articles have helped boost our impressions on our blog site. We look forward to working with him again!”

Kenneth L. Cutts, Jr.

Director of Marketing, Cardinal Stritch University

The Right Voice for Any Project

“Jamie is an excellent wordsmith. He’s able to find the right voice regardless of the project, and delivers every time.”

Matt Basile

Digital Marketing Specialist, Avantor

“Easily met deadlines”

“Jamie produced an article that fit very well with the existing tone of our magazine, and easily met deadlines along the way — delivering well before the deadline, in fact, including revisions. A professional in his field, he understands higher education and the audiences an institution wants to reach through its publications, as well as the end goal. We will certainly enlist his services again.”

Marla Kramer

Director, Advancement Communications, Lycoming College

I feel so honored to be spotlighted by the best!

“A good writer is able to convey a vivid picture of someone’s feelings – and you did just that!
I would like to thank you for the wonderful profile you wrote about me.  I feel so honored to be spotlighted by the best!
Overflowing with gratitude,
Maria”

Maria Catig

Accounts Receivable Accountant, UC Hastings College of the Law

“The copywriter I trust to get results”

“Jamie’s a breeze to work with. Plus he understands the customer psychology involved in positioning a promotion, which can be confusing and counterintuitive. Jamie’s the copywriter I trust to get results.”

Mark Lauren

Bestselling author of You Are Your Own Gym, elite special forces trainer

“Reliable copywriter”

“Jamie’s a reliable copywriter you can positively know isn’t going to rip you off or miss a deadline. And that’s huge.”

Vadim Mordovan

CEO/Co-Founder, 1Up Nutrition

“Nearly 300% higher conversion rate!”

“Jamie’s ad is getting us leads at 15% the cost per lead. And the leads keep coming in! His copy for our new landing page has resulted in a nearly 300% higher conversion rate! His copywriting is a great business investment.”

Will Deane

CEO, Workily

“Grammatically immaculate”

I love the way Jamie’s content can entertain while still being thought-provoking, research-based, and grammatically immaculateThat’s a mix you don’t find too often. His style is fun to read, and he knows how to show the value of your offer. Jamie is extremely professional, punctual and joyful to work with.

Barbara Depta

Founder/CEO, Beyond Stretch and Resync

“SO GOOD…”

You’re SO GOOD at working with little info and comprehending exactly what we need / adding great color to these emails. Thank you for working on such a tight timeline and putting 100% effort into this.

Kiera Miller

Head of Partnerships & Campaigns, MedCircle

Open and Click Rates Beat Control by 66% and 43%, Respectively. Conversion Rate Increased by 24%!

“Jamie has helped improve our website and email campaigns performance metrics.

In one email split campaign, his open rates beat control by 66% and click rates by 43%. Our homepage showed significant improvement in metrics after we changed texts to Jamie's copy - with conversion rate from a unique site visitor to the purchase event increasing by 24% and 49% growth of ARPU (unique website visitor).

Jamie's copy is always high-level, exciting and engaging. I am happy to be working with him and will continue to do so.”

Nadia Kliashchuk

Head of Performance Marketing, Kids Academy

Kaelin comment

Here are some of my services...

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Landing pages

Landing pages are absolutely critical for communicating a complete, compelling sales story about why your visitors should give you their email address or purchase your product or service. You need a direct response copywriter who can compel your prospects to act now.

Social media ads

Social media ads can be targeted to probable purchasers who have never heard of your brand—or retargeted to those who visited your site or landing page but didn't convert. You need a copywriter who can capture the attention of preoccupied users.

Google ads

Google ads are paid search ads that attract those searching for terms related to your product or service. A great copywriter can write expertly crafted ads that target your ideal customer and grab their attention.

Website copy

Copy for websites is like an online brochure. If you have a lot of information to share about your offerings, you need a copywriter who can present that information in an accessible way. Good website copy persuades them to travel further along the buyer journey.

Emails

Email marketing is routinely responsible for the highest ROI among marketers. A good opt-in e-newsletter warms up your audience and enables you to build trust. A good copywriter will be able to translate that trust into transactions.

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Ghostwriting

Books and articles build your authority on the web and beyond. But these are highly time-intensive. You're best off utilizing a great copywriter who can understand your audience and write in your unique voice.

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Copy critiques

No doubt about it: copywriting's tough. And you can never be 100 percent sure a piece of copy will produce your intended results. I can look over your work and provide feedback and correction, which gives you a huge advantage.

Advertorials

An advertorial is an ad that looks like an article (advertisement + editorial = advertorial). These warm up readers before transitioning to direct selling. This educates the reader while carefully moving toward the opt-in or sale.

Consulting

Sometimes you really need solutions and creative ideas. When it comes to what it takes to make campaigns successful, there are so many moving parts that it's often essential to seek an outside perspective from someone who gets direct marketing.

Video scripts

With modern attention spans as short as they are, a good video sales letter (VSL) can appeal to those who are reading-averse. This will make your message accessible to a broader audience and improve your conversion rate. 

Press releases

Not typically a direct response tool--but they get the word out about your product or service, can help with SEO (search engine optimization), and can even help with conversion (ask me about that one). For a good press release, you need someone who can write logically.

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Blog posts

Great content builds familiarity, authority, and trust. Not to mention it earns the attention of your target audience by offering free value up front. But your content needs to be quality

10 Reasons Why Marketers Choose Me for Their Projects…

1. I can write copy that generates immediate action. Open this email … click this ad … buy this product/service. Most copywriters, while good at what they do, are branding copywriters, or specialize in writing blog content. They don’t necessarily understand how to get a reader to take a specific action immediately. I do. That’s my specialty. I’d love to say I hit a home run every time, but there are many variables in a campaign–and I can’t say that. But the right product to the right market with the right message is a virtually unbeatable combination.

2. I understand customer psychology. Whether you’re B2B, B2C, or non-profit, your copywriter has to understand the factors that make people buy. Rule #1: Your prospect’s attention is limited. Thou shalt not BORE your reader.

3. I make deadlines! You can rest assured you’ll see that email from Jamie Cassata by the deadline. That way, your campaign stays on track and you don’t have to worry.

4. I can write diverse project types, for diverse industries and markets. I adapt my voice to the needs of the campaign, so it hits the bulls-eye. 

5. I “get” direct response copywriting and direct marketing. I’ve spent countless hours and dollars learning time-tested methods from the best copywriters of all time–such as John Carlton, Gary Halbert, Dan Kennedy, and Bob Bly (I’ve actually written content for Bob Bly, and he gave me a testimonial, which you can see above). 

6. I’m a copywriter AND a digital marketer. I analyze the broader factors that make campaigns successful.

7. I understand the technology involved and use it myself. MailChimp … WordPress … ClickFunnels … Google Analytics … you name it.

8. I have a strong grasp of statistics. I can help you with testing and assessing results.

9. I work remotely. I’m in Rochester, New York and work with clients across the country.

10. I provide the FLEXIBILITY you need in a copywriter. Call me when you need me, and don’t when you don’t.

If you’re serious about optimizing your conversion and increasing your revenue, email me at [email protected] for a free consultation.

Tell Me About Your Project…