Attention biz owners and marketers…
7 Reasons Why People Are Choosing This Dude to Write Their Copy
Hi, Jamie here. If you’re thinking you might need a freelance copywriter for your website … ads … emails, or other copy … then I bet it’s for one or more of the reasons below:
Reason #1: Do you want results?
Then you have to compel prospective customers to…
- Sign up to your list
- Open emails
- Click a link
- Watch your video
- Click the “Buy Now” button
Surprisingly, this is damn tough to do with predictability.
And of course businesses have to sell enough to stay afloat.
What do Pan Am … Blockbuster … Schwinn Bicycle Company … and Sears have in common? They’re brands that sank like the Titanic even though they once dominated.
If they failed (along with so many other big brands), anyone can.
Here’s how I can help you:
You need copy that’s going to sell your product or service. You need copy that’s going to grab your prospects emotionally. Copy that’s going to generate action.
Without great copy, everything goes to hell. And brands online are finding that out every day. That’s why many are turning to experienced direct response copywriters.
Many copywriters out there (while good at what they do) are branding copywriters or write content only (articles, for example). They don’t understand how to compel a reader to respond immediately to your offer. I do. That’s my specialty as a direct response copywriter.
Good direct response copy means your brand isn’t going to just LOOK better; it’s going to SELL better! Big difference.
Here’s a little about me and my background:
I’ve been a pro writer for almost a decade. I’ve written for and advised some of the biggest and best direct marketing companies in existence. And you’ve probably seen some of my ads on the internet.
- Wrote one of the longest-running current controls in the health and wellness space (but I write for any market)
- 10.45% click through rate on a Facebook ad for an info product (to cold traffic. Only 7 cents a click)
- 154 leads for a high-ticket continuity program in just 2 weeks
- Improved conversion rate by 300% (landing page)
- A recent email campaign resulted in 70.6% open rate (The average for all marketers is just 23.67%, according to GetResponse)
- A recent email click rate of 44.3% (The average for all marketers is just 3.83%, according to GetResponse)
All told, millions in revenue. Bottom line: you’re dealing with someone who gets results.
Here’s an email from a client:
(check out testimonials below)
Reason #2: Does your copy work OK but you wonder if you can do better?
Then let me tell you a quick story about a guy well-known among copywriters.
Jim was bankrupt and living in a trailer park when he decided to sell an info product in the hope of turning his life around. He wrote a landing page and drove traffic, and the thing started to sell … in dribs and drabs. No one running to the other room to grab their credit card, if you know what I mean.
A simple headline tweak changed everything
Then he made a simple headline change, and conversion skyrocketed 500%.
Now, the guy’s a multimillionaire, living in a ridiculously spacious home with his wife. But he says if he hadn’t made that little change, he’d still be dead broke in a trailer park delivering newspapers. One simple tweak changed his whole life.
What does this have to do with you? However well your copy is performing, if you fail to test your copy and compare results, you’re tempting fate. At best, you’re left with mediocrity and missed opportunity.
Test … or tempt fate
Imagine a small difference in your open rates … or click-through rates, or conversion, or cost-per-action. Here’s what it would mean:
- A larger, more responsive list
- More revenue
- Reduced ad costs
- Lower customer acquisition cost
- More money in your bank account
- Sleeping like a baby
- Walking taller around the office
All because you challenged the status quo and decided to FLY.
Reason #3: Want your own personal “ad agency” without the enormous expense?
Then here’s the truth: I’m pricey, but I’m typically a lot less expensive than an ad agency or marketing company, who will charge you an arm and a leg for mediocre ads. What do they care? They’re getting 15% of ad spend anyway (and laughing about it).
Take that extra money and put it into more ad spend … use it to create new products … buy your doggy some new toys … do whatever you want with the extra money. Keep it, instead of throwing away more money on an ad agency (which doesn’t need it, by the way).
I hear things like this all the time: “I initially hired an ad agency because I thought they were ‘bigger and better’, but then I saw you got even better results for less money.” No brainer.
Need fancy videos that win awards? Go to an ad agency.
Need copy that gets results? Go to me.
Reason #4: Want the copy done without having to do it yourself?
Then you can have killer copy written for you while you’re doing other things. I bet you can think of at least three things you’d rather be doing than writing copy.
That time you’re spending on copywriting could be spent on strategy … creating new products … other projects … you name it. Or take a day off, for cryin’ out loud. You deserve it.
My specialty is direct response copywriting, but I can write just about anything you need for your campaigns.
See below for a list of services.
Reason #5: Are you banging your head against the wall trying to write the copy?
Then outsource to a seasoned pro. It’s taken years of practice to learn how to write great copy. So if you’re struggling, it’s not your fault.
When you’re writing copy, you have to know how to…
- Write headlines and subject lines that grab your prospect by the collar
- Tell a terrific tale
- Create urgency to buy
- Craft crazy-good bullets that build curiosity
- Find a hook that’ll turn heads
- Ignite their imagination
- Create offers they can’t refuse
- Write clear, concise, compelling calls to action
And so much more.
Let’s face it: unless you’re a red-hot copywriter already, copywriting’s a task you should delegate … which means no more headaches (and the copy appears in your inbox right when you need it).
Reason #6: Need copy written without hiring a full-time/part-time copywriter?
Then I’m just the flexible option you need. I work remotely, as needed. Contact me when you need me; don’t when you don’t. Which means no intricate employee arrangement. No health insurance or other benefits to dish out. You’re free as a bird.
You’ll pay securely with a card or direct transfer (flat fees; no hourly), and you’re good to go. It’s super easy to work with me.
Reason #7: Want a pat on the back from your boss or a big wet kiss from your significant other?
Then let me write the copy that’ll make the money that’ll make ’em HAPPY.
If, for any reason, you’re looking for a good copywriter, then email me right now for a free consultation, at no obligation: JJC@JamieCassata.com.
Or take a look below for more information…
I’ve written copy for many brands, including…
I’m a direct response copywriter who uses proven, time-tested techniques to generate immediate response from your readers. Opens, clicks, and conversions.
If you need a copywriter who knows how to persuade readers to take the next step in the buyer’s journey … from “never heard of the product/service” … to lead … to customer and repeat customer … then contact me.
I specialize in copywriting that generates direct response.
I can also write copy that informs the reader about your offerings in a clear, concise, compelling way–whether your intent is to sell, to appeal to shareholders or investors, or to explain a complex subject in language your reader can understand.
If you’re looking for a good copywriter, then email me right now for a free consultation, at no obligation:
Or take a look below for more information…
Here are some testimonials from clients…
“Jamie Cassata is a standout writer”
“There’s a significant difference between a writer who can string some clever sentences together—and one who can write content strategically (with your audience in mind). Jamie Cassata is a standout writer. I highly recommend him.”Bob Bly
“If Jamie says it’s gonna be in your inbox by Friday, it’s gonna be in your inbox by Friday. He’s reliable, and he ‘gets’ health and wellness copy. Book him.”Charles C. Weller
77 Conversions in 3 Weeks for a Highly Specialized Product
“77 conversions in about 3 weeks! One of his ads currently has the lowest cost-per-conversion among all the previous ads for this product. And these click through rates are through the roof! I just don’t find these kinds of numbers among ordinary copywriters. Jamie’s a talented, innovative ad writer who knows what he’s doing.”Aaron Zakowski
“Nearly 300% higher conversion rate!”
“Jamie’s ad is getting us leads at 15% the cost per lead. And the leads keep coming in! His copy for our new landing page has resulted in a nearly 300% higher conversion rate! His copywriting is a great business investment.”Will Deane
Creative Ideas. Awesome Copy.
“Jamie goes above and beyond to make sure the client is 100% satisfied with the project. He generates creative ideas to solve problems and produces awesome copy.”Brandon Keel
“I call on him again and again”
“I can always depend on Jamie to produce great copy, saving me time and energy. That’s why I call on him again and again.”Deb Noack
“Jamie’s a breeze to work with”
“Jamie’s a breeze to work with and delivered the project on time. Plus he understands the customer psychology involved in positioning a promotion, which can be confusing and counter-intuitive.”Mark Lauren
BIG IDEA copy
“I was delighted by how quickly I received incredible BIG IDEA email copy from Jamie. Even with the topic blindness that comes from being your own copywriter, I was excited to read each part of the sequence. He took the time to understand the market, my own passion for it, and enrapturing details that have long fascinated its biggest fans. Highly recommended! ”Dr. Anthony Metivier
Won’t Rip You Off or Blow a Deadline
“Jamie’s a reliable copywriter you can positively know isn’t going to rip you off or miss a deadline. And that’s huge.”Vadim Mordovin
Here are some of my services...
Landing pages are absolutely critical for communicating a complete, compelling sales story about why your readers should give you their email address or purchase your product or service. You need a direct response copywriter who can make your readers desire the offer and compel them to act now.
Facebook ads can be targeted to probable purchasers who have never heard of your brand—or retargeted to those who visited your site or landing page but didn't convert. You need a direct response copywriter who can capture the attention of preoccupied Facebookers.
Google ads are paid search ads that attract those searching for terms related to your product or service. You need a direct response copywriter who can write expertly crafted ads that target your ideal customer and grab their attention.
Copy for websites is like an online brochure. If you have a lot of information to share about your offerings, you need a copywriter who can present that information in an accessible way. Good website copy persuades them to travel further along the buyer journey.
Email marketing is routinely responsible for the highest ROI among marketers. A good opt-in e-newsletter warms up your audience and enables you to build trust. A good direct response copywriter will be able to translate that trust into transactions.
Books and articles build your authority on the web and beyond. But these are highly time-intensive. You're best off utilizing a great copywriter who can understand your audience and write in your unique voice.
Let's face it. Copywriting's tough. And you can't ever be 100 percent sure a piece of copy will produce your intended results. Having a good direct response copywriter look over your work and provide feedback and correction can be exactly what you need to put the odds squarely in your favor.
An advertorial is an ad that looks like an article (advertisement + editorial = advertorial). These warm up readers before transitioning to direct selling. A good direct response copywriter can educate the reader while carefully moving toward the opt-in or sale.
Sometimes you really need solutions and creative ideas. When it comes to what it takes to make campaigns successful, there are so many moving parts that it's often essential to seek an outside perspective from someone who gets direct marketing.
With modern attention spans as short as they are, a good video sales letter (VSL) can appeal to those who are reading-averse. This will make your message accessible to a broader audience and improve your conversion rate.
Not typically a direct response tool--but they get the word out about your product or service and can help with SEO (search engine optimization). For a good press release you need someone who can write logically.
Great content builds familiarity, authority, and trust. Not to mention it earns the attention of your target audience by offering free value up front. But your content needs to be quality.
I had a tutoring biz in college and was having a hard time getting more customers.
And I took a ton of time learning how to write killer copy for my marketing.
Well, I took to the copywriting so much I dropped the tutoring and became a freelance copywriter … writing for biz owners and marketers who need more clicks, conversions, and customers.
And best of all, their copy gets DONE (no more hassles or headaches trying to write it themselves).
I’ve helped clients generate millions of dollars from their campaigns, especially online. Get in touch with me below or at JJC@JamieCassata.com for a free consultation.