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From the author of The Copywriting Primer
and the man copywriting legend Bob Bly calls “a standout writer”

Need a Direct Response Copywriter?

Call me: 585-353-7034. Email me:

Dear Friend:

     If you’re looking for a direct response copywriter who can get you results … or a high-quality content writer … then look no further.

     Here are some of my results:

  • 10.45% Click Through Rate on a Facebook ad shown to cold traffic (compared to the 0.90% average reported by WordStream) at only 7 cents a click
  • 85% reduction in cost per lead
  • Nearly 300% higher conversion rate for a landing page
  • 2.3 thousand likes and hundreds of shares for a FB ad
  • 33% landing page conversion rate (compared to 2.35% average reported by WordStream)
  • 42% average email open rate (175% better than industry average reported by MailChimp)
  • 6.7% average email click rate (About 3 times higher than total average as reported by MailChimp)
  • Estimated $700,000 in revenue in the past year

Direct Response Copywriter Who Can Get You Results!

    How do I get these results? I use strategies based on scientific research into customer buying processes (there’s a TON of research on the subject. You just have to tap into that research when you’re writing the copy!).

    I’ve written for many clients and brands, including:

Infinity Direct

Bob Bly


Cardinal Stritch University

Zammo Digital Marketing

Sacred Heart University


UC Hastings

BearManor Media



Harmony Project

     … and many more around the country.

     Direct Response Copywriter Who Generates Clicks, Leads, and Sales

…High-Quality Content, Too!

Here are some of my services:

  • Landing page copy
  • Sales letters
  • Facebook ads
  • AdWords ads
  • Emails
  • Advertorials
  • Website copy
  • Content
  • Press releases
  • Blog posts
  • Copy critiques
  • Idea generation

  • SEO copywriting
  • Ghostwriting

     I’m your all-in-one solution!

     Click here to get in touch with me about an upcoming project.

Why Choose Me?

     Bullet I’m a direct response copywriter who uses scientifically proven strategies to get results. Research in buying behaviors is more advanced than EVER before. I’ve learned all the tricks of the trade … depending on the findings of neuroscience, behavioral psych, and other disciplines. My copy gets results.

     Bullet I’m a Professional Certified Marketer in Digital Marketing through the American Marketing Association (Profiency in social media marketing … email marketing … SEO … Google Analytics … AdWords … WordPress … etc. No hand-holding or technological hangups).

     Bullet I have not only a bachelor’s degree but two master’s as well. I have a strong academic background and graduated with a 3.6 UGPA from SUNY Geneseo (New York’s Public Honors College).

     Bullet Are you a Nutritional Supplement marketer? I’m a Certified Supplement Nutritionist and am familiar with structure/function vs. disease claims, DSHEA, and FDA/FTC regulations.

      Bullet I respect deadlines (some copywriters are flaky, but you’ll sleep soundly working with me)

     Bullet I research projects intensely (missing market research murders marketing)

     Bullet I can write all the copy for any project (including content and direct response copywriting)

     Bullet I play well with others (that means your staff writers and graphic designers, too. You have enough fires to put out already.)

     Bullet I’m hip to the hottest trends in marketing, direct response copywriting, and popular culture (so your marketing stays fresh without forgetting the fundamentals)

     Bullet I religiously read and study the veteran direct response copywriters … including Bob Bly, John Carlton, and Dan Kennedy … and I’ve invested in copywriting courses such as John Carlton’s Simple Writing System and Scott Martin’s Aspen School of Copywriting

     Bullet I can write SEO copy (high-quality copy that gets your ranked for your keyword. SEO copy doesn’t have to be shoddy)

     Bullet I’m a direct response copywriter who get results (one Facebook ad hit 10.45% click through rate on cold traffic … I’ve gotten consistent leads for businesses … and I’ve driven hundreds of thousands in revenue in the last year)


Need Copy or Content Now?

 Just fill out the form below for a free consultation, and I’ll get back to you as soon as I can.

Or you can leave a voicemail: 585-353-7034.



Jamie Cassata

Jamie Cassata
Direct Response Copywriter
Rochester, NY

Please fill out the form below or call me: 585-353-7034. Email:

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Your information is PRIVATE. Never shared.

P.S. For those looking for a direct response copywriter …

You have a lot of copywriters to choose from. So how do you decide?

First, assess your goals and budget. If you’re not looking for high-quality … just halfway decent SEO copy, for instance … then you probably shouldn’t look to hire me. A lot of businesses just want a bunch of content for SEO purposes but don’t really care whether the content is any good. In that case, you shouldn’t look for a direct response copywriter at all … just a really cheap SEO writer.

I do offer SEO copywriting, but you don’t want to look to me if you’re looking for cheap and “just good enough.” My SEO copywriting is high-quality and a bit pricey.

So whether you want a copywriter who can write direct response or just someone who can write good content … consider me only if you have a decent budget. 

The second thing to think about when hiring a direct response copywriter is a history of results …

While I have results to show, I’m simply not in the “big leagues” of copywriters such as Dan Kennedy, Bob Bly, Gary Bencivenga, John Carlton, and the other big names. 

But that can be an advantage for you: I’m not nearly as expensive as they are. John Carlton, for instance … he says his clients’ hands used to shake as they made out the check.

Most businesses simply can’t afford the A-list copywriters. And for some project types, it just doesn’t make sense to try to hire them.

With me, you’ll have moderate pricing. I’m not cheap, but at least the check won’t make you weep.

Third, ask your prospective copywriter some questions–such as, “What books on direct response copywriting have you read?” “What copywriting courses have you taken?” Or “Have you ever worked with any veteran direct response copywriters?”

Or simply check this stuff out on their website. Do they know the big direct response copywriters and reference them? That’s important. 

Contact me right now to discuss your goals and see whether we’re a good fit.

P.P.S. Here are some frequently asked questions about my copywriting services:

What is your pricing structure?

I charge flat fees, by the project. Each project is unique, so after we chat and I assess the scope of the project, I can give you a formal estimate.

How much do you charge?

My fees are a bit pricey. I’m probably more expensive than most copywriters out there, but I’m less expensive than the famous copywriters. Hire me if your business depends on high-quality copy. If you’re scrimping, don’t look to hire me.

Here are some examples of recent fees:

How many years of experience do you have?

I have about six years of pro writing experience … about three years of copywriting experience … and about a year and a half of direct response experience. 

What books or courses on copywriting have you studied?

Here’s a sampling:

  • The Copywriter’s Handbook by Bob Bly
  • Breakthrough Advertising by Eugene Schwartz
  • How to Write a Good Advertisement by Victor Schwab
  • Tested Advertising Methods by John Caples
  • Scientific Advertising by Claude Hopkins
  • How to Make Maximum Money in Minimum Time by Gary Halbert
  • The Boron Letters by Gary Halbert
  • Kickass Copywriting Secrets of a Marketing Rebel by John Carlton
  • Simple Writing System by John Carlton
  • Aspen School of Copywriting by Scott Martin
  • No B.S. Guide to Direct Marketing by Dan Kennedy
  • The Ultimate Sales Letter by Dan Kennedy
  • No B.S. Brand-Building by Direct Response by Dan Kennedy
  • No B.S. Sales Success in the New Economy by Dan Kennedy
  • How to Write Copy That Sells by Ray Edwards
  • The Wise Guy’s Guide Copywriting Handbook by Tony Policci

And many others.

How fast is your turnaround?

I can complete rush projects in a week or less. Some projects simply require more time than this. Sometimes I’m more booked, so it makes sense to get in touch with me as early as possible.

How do you deliver the copy?

In Microsoft Word format, properly labeling headline, subhead, body copy, and so on.

Do you do website design as well?

Generally not. I’m good at WordPress, so I can certainly make you a decent website. I can also use LeadPages for landing pages. But usually my clients have graphic designers and website designers already.

Is research included?

Absolutely. Good research is essential to copywriting. I have a strong background in research from my graduate programs. And a lot of experience as a freelancer. I also interview sources and subject matter experts as necessary.

What are some of your personal interests?

I love to read … about copywriting and marketing, of course, as well as business, history, philosophy (especially Enlightenment philosophy, such as Leibniz and Spinoza … and philosophy of religion), classic fiction (especially from Dostoevsky, Stendhal, and F. Scott Fitzgerald, among others)

I love playing with my mischievous cat Lilly.

Music (especially Indie stuff, but also 80’s and 90’s. Nirvana. George Michael. Coheed & Cambria. KISS. Many different artists). 

Spending time with my beautiful, intelligent fiancee.

To learn more about me and my background, click here.

What are your specialties?

Direct response copy of all kinds. Nutritional supplement copy. And higher education writing. I’m a generalist who specializes. Being a subject matter generalist keeps the mind sharp.

How are you different from other direct response copywriters? What’s your USP?

I’m really into using science-based strategies when I write my copy. I like learning about the brain and how the brain typically responds to salesmanship and persuasion tactics. That’s what my free special report and e-newsletter are about.

    Get in touch with me here. Or email me: Voicemail: 585-353-7034.

    Direct Response Copywriter Jamie Cassata


    Highly Recommended by Bob Bly

    “There’s a significant difference between a writer who can string some clever sentences together—and one who can write content strategically (with your audience in mind). Jamie Cassata is a standout writer. I highly recommend him.”

    Bob Bly

    author of 80+ books and named by McGraw-Hill, "America's Top Copywriter"

    77 Conversions in 3 Weeks for a Highly Specialized Product

    “77 conversions in about 3 weeks! One of his ads currently has the lowest cost-per-conversion among all the previous ads for this product. And these click through rates are through the roof! I just don’t find these kinds of numbers among ordinary copywriters. Jamie’s a talented, innovative ad writer who knows what he’s doing.”

    Aaron Zakowski

    Owner, Zammo Digital Marketing

    Nearly 300% Higher Response!

    “Jamie’s ad is getting us leads at 15% the cost per lead. And the leads keep coming in! His copy for our new landing page has resulted in a nearly 300% higher conversion rate! His copywriting is a great business investment.”

    Will Deane

    Owner, Workily

    “Very easy to work with”

    “Jamie was very easy to work with…We look forward to working with him again!”

    Kenneth Cutts, Jr.

    Director of Marketing, Cardinal Stritch University

    “Easily met deadlines”

    “Jamie produced an article that fit very well with the existing tone of our magazine, and easily met deadlines along the way — delivering well before the deadline, in fact, including revisions. A professional in his field, he understands higher education and the audiences an institution wants to reach through its publications, as well as the end goal. We will certainly enlist his services again.”

    Marla Kramer

    Associate Director of Advancement Communications, Lycoming College

    “I call on him again and again”

    “I can always depend on Jamie to produce great copy, saving me time and energy. That’s why I call on him again and again.”

    Deb Noack

    Director of Communications, Sacred Heart University

    “Thanks for the good work”

    “Thanks for the good work you do for the Isabelle Farrington College of Education”

    Thomas Forget, PhD

    Interim Dean, Isabelle Farrington College of Education, Sacred Heart University

    “The entire process was clean, simple and straight to the point”

    “Jamie was great to work with. He has a great voice within his written work. He worked well with me when edits were given. While working with Jamie, the entire process was clean, simple and straight to the point.”

    Kat Wetherbee

    Graphic Designer, Cardinal Stritch University

    “The best”

    “A good writer is able to convey a vivid picture of someone’s feelings – and you did just that! I would like to thank you for the wonderful profile you wrote about me. I feel so honored to be spotlighted by the best!
    Overflowing with gratitude,

    Maria Catig

    Accounts Receivable Accountant, UC Hastings College of the Law

    “Terrific work”

    We’re all good on this. Terrific work and thanks.
    Please send along an invoice.

    All the best,

    Bill Haug

    Director of Marketing, Sacred Heart University