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Jamie Cassata, direct response copywriter here. The brain hates uncertainty. The brain craves certainty. That thesis is at the heart of David DiSalvo's book What Makes Your Brain Happy and Why You Should Do the Opposite, in which he makes the case that the brain is a...

Average advertising results on Facebook are abysmal. And as a direct response copywriter, I'm struggling to understand why.  The average click through rate (CTR) is 0.90%, according to WordStream. And the average cost per click (CPC) is $1.72. The average cost per...

Hey there. Jamie Cassata, direct response copywriter here. These are confusing times. With the plethora of information, tasks, tools, and techniques before us, we live in an age of pathological complexity.  The brain isn't designed to process so many things at once....

Are you asking the right kinds of questions in your direct response copywriting? The kinds that glue your prospects' attention to your message ... and pump them full of endorphins and excited energy (as opposed to putting them to sleep)? Let's find out, real quick......

  In his book Human Universals, anthropologist Donald Brown detailed hundreds of behaviors he found universal to all humans--in all cultures and societies. These are important to recognize when you're a direct response copywriter. For example... music mythology...

How can your direct response copywriting get people to change their mind, so they'll reconsider that offer of yours that will help improve their lives? Boxing legend Floyd "Money" Mayweather recently changed his mind--coming out of retirement after a two-year hiatus...

Today, I'm going to reveal one of the biggest secrets of direct response copywriting. But first let me tell you how I discovered this secret... I've copied a lot of sales letters and landing pages by hand, for the sake of practice (an old copywriter's trick). Of...