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Elite Marketers Love This “Trick”
As a direct response copywriter, I know a marketer who uses Facebook ads linking to an appointment scheduler, and guess what? The schedule is always pre-booked. Why would he do such a dishonest and seemingly ineffective thing, you ask? Because of the principle of...
Is Your Copy Making People Dumber?
Is your direct response copywriting making people dumber? That's right--your copy might actually be killing your prospect's brain cells! The late Neurobiologist Dr. Lawrence Katz studied and wrote extensively about natural growth factors in the brain known as...
The Science of Why People Buy
One of the most essential texts for anyone who needs to convince others for a living (especially direct response copywriters) is David Hoffeld's book The Science of Selling. If you haven't read it, here's a quick summary: The selling process should mirror the way our...
Try Using This Word in Your Copy
From: Jamie Cassata--direct response copywriter. I just watched a video in which a neuroscientist, Anil Seth, claims that consciousness is largely an illusion. I don't know the extent to which this outrageous claim is true, and I'll spare you the specifics ... but I...
When NOT to Use Direct Response Copywriting
One time I was checking out the blog of someone I respected and whose book I had read ... and she wrote about how professional service providers should not be using direct response copywriting to sell their services. I objected to her idea. But the more I've thought...
Test, Don’t Agonize
As a direct response copywriter and/or marketer, when there’s a question as to what to do … "Should I write a letter or make a phone call?" ... "Should I cold email, or I should I cold call?" ... "Should I write this headline or that headline?" ... "Should I make this...
How to Write a Killer Headline
The way to get attention in your direct response emails, ads, social media posts, and so on —even in your speech—is a killer headline (direct response copywriters are big into headlines for a reason). A headline grabs attention by Conveying a primary benefit … or...