by Jamie Cassata | May 8, 2018 | Blog
Crazy as it sounds, your customers see things that aren’t really there. No, really. In fact, so do you …and I … and everyone else. Here’s what I mean: The traditional model of vision is that data enters the eyes … and the brain processes...
by Jamie Cassata | May 1, 2018 | Blog
Let’s face it: sometimes writing sucks, and we’d rather be doing something–anything–else. Or we just don’t know what to write. So what do we do? We either a) procrastinate, b) outsource it, or c) “white-knuckle” it (use...
by Jamie Cassata | Feb 26, 2018 | Blog, direct response copywriting
Companies spend approximately a gazillion dollars a year on brand awareness campaigns to influence how their organizations are perceived and whether people will remember them. The idea behind this is… shape the perception… stir the memory… and maybe...
by Jamie Cassata | Jan 17, 2018 | Blog, direct response copywriting
I’m a direct response copywriter in the peculiar situation of having a background in philosophy. And I’ve wracked my brains at times trying to figure out exactly how philosophy and direct response copywriting cross paths, if ever. Then I hit upon this...
by Jamie Cassata | Jan 3, 2018 | Blog, direct response copywriting
When I was in a doctoral program, I wrote logically. Then, as a direct response copywriter, I had to learn to write emotionally. Now, as a bit of a better direct response copywriter, I write emotionally logically. This is a legitimate “insider” secret in...
