585-353-7034 JJC@JamieCassata.com
Is Brand Awareness Overhyped?

Is Brand Awareness Overhyped?

Companies spend approximately a gazillion dollars a year on brand awareness campaigns to influence how their organizations are perceived and whether people will remember them. The idea behind this is… shape the perception… stir the memory… and maybe...
How to Dope Up Your Reader. Legally.

How to Dope Up Your Reader. Legally.

Jamie Cassata, direct response copywriter here. The brain hates uncertainty. The brain craves certainty. That thesis is at the heart of David DiSalvo’s book What Makes Your Brain Happy and Why You Should Do the Opposite, in which he makes the case that the brain...