by Jamie Cassata | Feb 26, 2018 | Blog, direct response copywriting
Companies spend approximately a gazillion dollars a year on brand awareness campaigns to influence how their organizations are perceived and whether people will remember them. The idea behind this is… shape the perception… stir the memory… and maybe...
by Jamie Cassata | Jan 17, 2018 | Blog, direct response copywriting
I’m a direct response copywriter in the peculiar situation of having a background in philosophy. And I’ve wracked my brains at times trying to figure out exactly how philosophy and direct response copywriting cross paths, if ever. Then I hit upon this...
by Jamie Cassata | Jan 3, 2018 | Blog, direct response copywriting
When I was in a doctoral program, I wrote logically. Then, as a direct response copywriter, I had to learn to write emotionally. Now, as a bit of a better direct response copywriter, I write emotionally logically. This is a legitimate “insider” secret in...
by Jamie Cassata | Dec 13, 2017 | Blog, direct response copywriting
From: Jamie Cassata Direct Response Copywriter Rochester, New York Tuesday, 11:30 a.m. Centuries ago, most people (including many experts) believed in Geocentrism–the view that the earth is at the center of the solar system. Now, when it was discovered that the...
by Jamie Cassata | Nov 21, 2017 | Blog, direct response copywriting
What’s your direct response copywriting philosophy? If you don’t know, then your competitors who do know are almost certainly at your heels. I’m a nerd basically. One of my master’s degrees is in philosophy, and I had a full scholarship to a...
by Jamie Cassata | Nov 14, 2017 | Blog, direct response copywriting
Jamie Cassata, direct response copywriter here. The brain hates uncertainty. The brain craves certainty. That thesis is at the heart of David DiSalvo’s book What Makes Your Brain Happy and Why You Should Do the Opposite, in which he makes the case that the brain...
