How to Rock Facebook Ads

Average advertising results on Facebook are abysmal. And as a direct response copywriter, I’m struggling to understand why.  The average click through rate (CTR) is 0.90%, according to WordStream. And the average cost per click (CPC) is $1.72. The average...

How to Write a Killer Headline

The way to get attention in your direct response emails, ads, social media posts, and so on —even in your speech—is a killer headline (direct response copywriters are big into headlines for a reason). A headline grabs attention by Conveying a primary benefit … or...

How to Get People to Respond Right Away

Ever want someone to respond right away? To an email … a letter … a voicemail … an ad? Whatever it may be, there’s a writing method that elicits an immediate response of some kind. It’s known as direct response copywriting. Whether you want someone to buy a product,...