by Jamie Cassata | Jan 6, 2017 | Blog, direct response copywriting
One time I was checking out the blog of someone I respected and whose book I had read … and she wrote about how professional service providers should not be using direct response copywriting to sell their services. I objected to her idea. But the more I’ve...
by Jamie Cassata | Dec 31, 2015 | Blog, direct response copywriting
As a direct response copywriter and/or marketer, when there’s a question as to what to do … “Should I write a letter or make a phone call?” … “Should I cold email, or I should I cold call?” … “Should I write this headline or...
by Jamie Cassata | Dec 31, 2015 | Blog
The way to get attention in your direct response emails, ads, social media posts, and so on —even in your speech—is a killer headline (direct response copywriters are big into headlines for a reason). A headline grabs attention by Conveying a primary benefit … or...
by Jamie Cassata | Jan 2, 2015 | Blog
Ever want someone to respond right away? To an email … a letter … a voicemail … an ad? Whatever it may be, there’s a writing method that elicits an immediate response of some kind. It’s known as direct response copywriting. Whether you want someone to buy a product,...
