by Jamie Cassata | Jan 6, 2017 | Blog, direct response copywriting
One time I was checking out the blog of someone I respected and whose book I had read … and she wrote about how professional service providers should not be using direct response copywriting to sell their services. I objected to her idea. But the more I’ve...
by Jamie Cassata | Dec 31, 2015 | Blog, direct response copywriting
As a direct response copywriter and/or marketer, when there’s a question as to what to do … “Should I write a letter or make a phone call?” … “Should I cold email, or I should I cold call?” … “Should I write this headline or...