by Jamie Cassata | Nov 21, 2017 | Blog, direct response copywriting
What’s your direct response copywriting philosophy? If you don’t know, then your competitors who do know are almost certainly at your heels. I’m a nerd basically. One of my master’s degrees is in philosophy, and I had a full scholarship to a...
by Jamie Cassata | Nov 14, 2017 | Blog, direct response copywriting
Jamie Cassata, direct response copywriter here. The brain hates uncertainty. The brain craves certainty. That thesis is at the heart of David DiSalvo’s book What Makes Your Brain Happy and Why You Should Do the Opposite, in which he makes the case that the brain...
by Jamie Cassata | Nov 14, 2017 | Blog, direct response copywriting
Average advertising results on Facebook are abysmal. And as a direct response copywriter, I’m struggling to understand why. The average click through rate (CTR) is 0.90%, according to WordStream. And the average cost per click (CPC) is $1.72. The average cost...
by Jamie Cassata | Sep 28, 2017 | Blog, direct response copywriting
Hey there. Jamie Cassata, direct response copywriter here. These are confusing times. With the plethora of information, tasks, tools, and techniques before us, we live in an age of pathological complexity. The brain isn’t designed to process so many things at...
by Jamie Cassata | Sep 19, 2017 | Blog, direct response copywriting
Are you asking the right kinds of questions in your direct response copywriting? The kinds that glue your prospects’ attention to your message … and pump them full of endorphins and excited energy (as opposed to putting them to sleep)? Let’s find...
by Jamie Cassata | Sep 12, 2017 | Blog, direct response copywriting
In his book Human Universals, anthropologist Donald Brown detailed hundreds of behaviors he found universal to all humans–in all cultures and societies. These are important to recognize when you’re a direct response copywriter. For example…...
