by Jamie Cassata | Aug 8, 2017 | Blog, direct response copywriting
One of the most essential texts for anyone who needs to convince others for a living (especially direct response copywriters) is David Hoffeld’s book The Science of Selling. If you haven’t read it, here’s a quick summary: The selling process should...
by Jamie Cassata | Aug 8, 2017 | Blog, direct response copywriting
From: Jamie Cassata–direct response copywriter. I just watched a video in which a neuroscientist, Anil Seth, claims that consciousness is largely an illusion. I don’t know the extent to which this outrageous claim is true, and I’ll spare you the...
by Jamie Cassata | Jan 6, 2017 | Blog, direct response copywriting
One time I was checking out the blog of someone I respected and whose book I had read … and she wrote about how professional service providers should not be using direct response copywriting to sell their services. I objected to her idea. But the more I’ve...
by Jamie Cassata | Dec 31, 2015 | Blog, direct response copywriting
As a direct response copywriter and/or marketer, when there’s a question as to what to do … “Should I write a letter or make a phone call?” … “Should I cold email, or I should I cold call?” … “Should I write this headline or...
by Jamie Cassata | Dec 31, 2015 | Blog
The way to get attention in your direct response emails, ads, social media posts, and so on —even in your speech—is a killer headline (direct response copywriters are big into headlines for a reason). A headline grabs attention by Conveying a primary benefit … or...
