by Jamie Cassata | Sep 19, 2017 | Blog, direct response copywriting
Are you asking the right kinds of questions in your direct response copywriting? The kinds that glue your prospects’ attention to your message … and pump them full of endorphins and excited energy (as opposed to putting them to sleep)? Let’s find...
by Jamie Cassata | Sep 12, 2017 | Blog, direct response copywriting
In his book Human Universals, anthropologist Donald Brown detailed hundreds of behaviors he found universal to all humans–in all cultures and societies. These are important to recognize when you’re a direct response copywriter. For example…...
by Jamie Cassata | Sep 10, 2017 | Blog, direct response copywriting
How can your direct response copywriting get people to change their mind, so they’ll reconsider that offer of yours that will help improve their lives? Boxing legend Floyd “Money” Mayweather recently changed his mind–coming out of retirement...
by Jamie Cassata | Aug 23, 2017 | Blog, direct response copywriting
Today, I’m going to reveal one of the biggest secrets of direct response copywriting. But first let me tell you how I discovered this secret… I’ve copied a lot of sales letters and landing pages by hand, for the sake of practice (an old...
by Jamie Cassata | Aug 18, 2017 | Blog, direct response copywriting
As a direct response copywriter, I know a marketer who uses Facebook ads linking to an appointment scheduler, and guess what? The schedule is always pre-booked. Why would he do such a dishonest and seemingly ineffective thing, you ask? Because of the principle of...
