by Jamie Cassata | Sep 12, 2017 | Blog, direct response copywriting
In his book Human Universals, anthropologist Donald Brown detailed hundreds of behaviors he found universal to all humans–in all cultures and societies. These are important to recognize when you’re a direct response copywriter. For example…...
by Jamie Cassata | Sep 10, 2017 | Blog, direct response copywriting
How can your direct response copywriting get people to change their mind, so they’ll reconsider that offer of yours that will help improve their lives? Boxing legend Floyd “Money” Mayweather recently changed his mind–coming out of retirement...
by Jamie Cassata | Aug 23, 2017 | Blog, direct response copywriting
Today, I’m going to reveal one of the biggest secrets of direct response copywriting. But first let me tell you how I discovered this secret… I’ve copied a lot of sales letters and landing pages by hand, for the sake of practice (an old...
by Jamie Cassata | Aug 18, 2017 | Blog, direct response copywriting
As a direct response copywriter, I know a marketer who uses Facebook ads linking to an appointment scheduler, and guess what? The schedule is always pre-booked. Why would he do such a dishonest and seemingly ineffective thing, you ask? Because of the principle of...
by Jamie Cassata | Aug 10, 2017 | Blog, direct response copywriting
Is your direct response copywriting making people dumber? That’s right–your copy might actually be killing your prospect’s brain cells! The late Neurobiologist Dr. Lawrence Katz studied and wrote extensively about natural growth factors in the...
