by Jamie Cassata | Nov 14, 2017 | Blog, direct response copywriting
Average advertising results on Facebook are abysmal. And as a direct response copywriter, I’m struggling to understand why. The average click through rate (CTR) is 0.90%, according to WordStream. And the average cost per click (CPC) is $1.72. The average cost...
by Jamie Cassata | Sep 28, 2017 | Blog, direct response copywriting
Hey there. Jamie Cassata, direct response copywriter here. These are confusing times. With the plethora of information, tasks, tools, and techniques before us, we live in an age of pathological complexity. The brain isn’t designed to process so many things at...
by Jamie Cassata | Sep 19, 2017 | Blog, direct response copywriting
Are you asking the right kinds of questions in your direct response copywriting? The kinds that glue your prospects’ attention to your message … and pump them full of endorphins and excited energy (as opposed to putting them to sleep)? Let’s find...
by Jamie Cassata | Sep 12, 2017 | Blog, direct response copywriting
In his book Human Universals, anthropologist Donald Brown detailed hundreds of behaviors he found universal to all humans–in all cultures and societies. These are important to recognize when you’re a direct response copywriter. For example…...
by Jamie Cassata | Sep 10, 2017 | Blog, direct response copywriting
How can your direct response copywriting get people to change their mind, so they’ll reconsider that offer of yours that will help improve their lives? Boxing legend Floyd “Money” Mayweather recently changed his mind–coming out of retirement...
by Jamie Cassata | Aug 23, 2017 | Blog, direct response copywriting
Today, I’m going to reveal one of the biggest secrets of direct response copywriting. But first let me tell you how I discovered this secret… I’ve copied a lot of sales letters and landing pages by hand, for the sake of practice (an old...
