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How to Rock Facebook Ads

How to Rock Facebook Ads

Average advertising results on Facebook are abysmal. And as a direct response copywriter, I’m struggling to understand why.  The average click through rate (CTR) is 0.90%, according to WordStream. And the average cost per click (CPC) is $1.72. The average cost...
How to Sell with Magic

How to Sell with Magic

  In his book Human Universals, anthropologist Donald Brown detailed hundreds of behaviors he found universal to all humans–in all cultures and societies. These are important to recognize when you’re a direct response copywriter. For example…...