by Jamie Cassata | Aug 18, 2017 | Blog, direct response copywriting
As a direct response copywriter, I know a marketer who uses Facebook ads linking to an appointment scheduler, and guess what? The schedule is always pre-booked. Why would he do such a dishonest and seemingly ineffective thing, you ask? Because of the principle of...
by Jamie Cassata | Aug 10, 2017 | Blog, direct response copywriting
Is your direct response copywriting making people dumber? That’s right–your copy might actually be killing your prospect’s brain cells! The late Neurobiologist Dr. Lawrence Katz studied and wrote extensively about natural growth factors in the...
by Jamie Cassata | Aug 8, 2017 | Blog, direct response copywriting
One of the most essential texts for anyone who needs to convince others for a living (especially direct response copywriters) is David Hoffeld’s book The Science of Selling. If you haven’t read it, here’s a quick summary: The selling process should...
by Jamie Cassata | Aug 8, 2017 | Blog, direct response copywriting
From: Jamie Cassata–direct response copywriter. I just watched a video in which a neuroscientist, Anil Seth, claims that consciousness is largely an illusion. I don’t know the extent to which this outrageous claim is true, and I’ll spare you the...
by Jamie Cassata | Jan 6, 2017 | Blog, direct response copywriting
One time I was checking out the blog of someone I respected and whose book I had read … and she wrote about how professional service providers should not be using direct response copywriting to sell their services. I objected to her idea. But the more I’ve...
